Introduction to Qualitative Research

Participants are introduced to key qualitative research approaches, like ethnography, phenomenology, narrative research, case studies, and grounded theory by Dr. Jessica Gomez. Viewers will learn how each method can be applied to real-world clinical and organizational questions. Other topics explores common qualitative data collection techniques, including interviews, focus groups, participant observation, and document analysis.

Using a step‑by‑step example focused on NICU nursing care and neonatal abstinence syndrome (NAS), the course demonstrates how philosophical paradigms, theory, research questions, methodology, and analysis align in a cohesive qualitative study design. Learners gain insight into coding, thematic analysis, and theory development, as well as the strengths and limitations of qualitative research. The session concludes by encouraging reflective practice, curiosity, and mentorship in research and professional growth.

Learning Outcomes:
Explain the purpose and value of qualitative research
Recognize the strengths and limitations of qualitative research
Identify qualitative data collection methods
Understand basic qualitative data analysis techniques

Presenter Information:
Dr. Jessica Gomez, Ph.D., APRN, NNP-BC, IBCLC: no relevant financial disclosures

Jessica Gomez, Ph.D., APRN, NNP-BC, IBCLC

Jessica Gomez, Ph.D., APRN, NNP-BC, IBCLC, is the Advanced Practice Provider Research and Education Coordinator for the Division of Neonatal-Perinatal Medicine at the University of Texas McGovern Medical School in Houston, TX. 

As an International Board-Certified Lactation Consultant and Neonatal Nurse Practitioner, Jessica is passionate about supporting NICU mothers' breastfeeding journeys. Jessica's research centers around improving infant access to mothers' milk in the NICU and ensuring a positive breastfeeding experience for NICU mothers.